A lot of small business owners I talk to don’t know where they stand. Does this describe you too? Maybe you just feel confused about where things are at. Or maybe you think there is actually a problem. Is your website helping you? (It should!) Is it hurting you? (It can happen.) And then you might just start to avoid it when you don’t feel good about it. That happens a lot as well.
However, when you have a website that works, your website is helping your business, bringing you clients, saving you time. You feel good about it. You know where things are at and what the next step is that makes sense in your situation.
What to do? Here is an easy first step – do this worksheet. Check in and see where things are. You can find a summary below and a nice printable version here:
Assess your Small Business Website Effectiveness
How much do you agree with these statements?
- My website looks good & I am happy with how it represents me.
- My website brings in people & I am meeting my goals with traffic, engagement, rankings & conversion.
- I add content consistently, at least monthly, hopefully more.
- I optimize the content for people & search engines.
- I regularly do software updates & backups, at least monthly, hopefully more.
- My website is mobile friendly.
- I share my content on social media.
- I email my list at least monthly.
- My name, address & phone number (NAP) are consistent across various directories.
These are all important factors for a successful small business website! A few comments . . .
1) If it looks good, you are more confident and your clients are happier as well.
2) If it is not bringing you people and/or you are not meeting your goals, it is not doing its job!
3) Adding new content consistently is still the best strategy to keep clients & Google coming back for more.
4) You can’t just throw the content up there and expect it to work. There are specific things to do for better conversion and SEO.
5) This is a place small business owners tend to get behind, but it is important for Google, usability and your security.
6) This is increasingly important for both people and Google.
7) Again, you can’t just throw the content up there and expect it to work. Sharing via social media helps you reach more people.
8) While your website is important, it is part of a larger outreach strategy and emailing your peeps is a smart practice.
9) If you focus on local clients, getting your NAP (name, address & phone number) to match on your website and various directories is hugely important.
- So, how did it go?
- Based on your assessment, what’s working?
- What would you like to be better?
You are welcome to use this on your own of course. And if you want to discuss it, we can do a 1 hour session where we look at your website together and discuss what is working and what is not. You can ask any questions you have. You will leave with possible next steps, especially focusing on what is right for your business model.
Ready to get started? Tell me about your situation here & I can give you current rates.