Do you have a nonprofit website? If so, you probably want something good, something to help the cause. And you probably have constraints with time and money. In addition, this might not be your expertise and you might not know who to trust. You want someone to help, someone who is patient and reasonably priced. You want to see things improve, such as traffic, donations and volunteers.
A lot of website advice focuses on business. There really isn’t a good recent resource on nonprofit websites, so let’s explore this topic a bit. First, how is a nonprofit website the same as a small business website? And how is it different?
How is a nonprofit website the same as a small business website?
There are a lot of ways these websites are similar . . .
- While you are probably not selling in the same way as a business website, you are still trying to reach and convince people to do something such as donate or volunteer. You need a good call to action.
- Communication is important, you want to tell your story.
- You still want to collect email addresses and keep in touch over time.
- You still want the website to be user friendly.
- You still want to play nicely with Google so that people can find you (that means you need some SEO).
- You want to be sure everything is mobile friendly.
- You still need to keep things fresh and updated, which means monthly or quarterly updates.
- You still want a well-rounded strategy that probably at least includes blog, social media and emails and might also include video.
- You want to track some metrics so you know how you are doing.
How is a nonprofit website different from a small business website?
There are some ways these websites are different . . .
- With a nonprofit website, you probably care more about donations and volunteers than sales.
- You might have several people that need to agree and you might need to get board approval for various milestones in the project.
- While no one wants to waste money, as a nonprofit, you probably have less to spend on a website than a business.
At this point, you might be thinking, OK, so what do we DO? How do we get the best results for my nonprofit website? Here is an outline of the process . . . first, for a website makeover we go through the following steps:
- Plan – The first step is to plan so we are sure that we tackle what is most important to your organization. Each project is different – what are your goals? See the Website Planning Guide to get started.
- Create – The next step is to create the new website in a test area so your live website is not affected. We might migrate your website and make changes to it or start fresh depending on our goals.
- Test – The next step is to test it. We want to find and solve problems before we go live.
- Go live – Hooray! The exciting part! We choose a time to go live when it will have the least impact on people.
- Follow up – We solve any new problems that arise.
Lastly, we circle back to evaluate and improve the website at regular intervals. There are several things that need ongoing attention for good results – for more information, see Website Maintenance Services.
Want help with your nonprofit website? Reach me here.