Are you wondering how to get your new small business website live?
Putting up your first website is scary. You aren’t sure you know everything you need to know. Money is tight. And this is important.
Does that sound like you? I have seen many small business owners either freeze up when trying to decide how to do their first website or they spend a really long time perfecting everything and lose business by not going live with the website. You can avoid making those mistakes!
It helps to know that things can be changed. Of course, it is ideal to make good decisions so that you don’t waste time or money, but it is not the end of the world if you need to make a change down the road, whether that is content, your platform, or something else.
It also helps to view the website as a cyclical process. You want it to be good enough to go live and then you can keep on improving it. Keep making changes and seeing what works best and then improve things some more.
So here is the minimum you need to go live . . .
First, you need to write and gather your basic content. These don’t have to be separate pages. This could be one page with sections:
- Basic info on the problem you solve
- Specific services you offer
- Call to action
- Contact info
Bonus points if you offer a freebie for people signing up for your list!
Second, pick a platform. See: WordPress vs Squarespace for Small Business Websites for more information. Most other website builders are terrible for Google, so not a good choice.
Third, you need basic SEO and that means naming things well and organizing things well. You want to pay attention to your urls, titles and filenames and be sure they are descriptive. Ideally you have your main searchwords in your name, url, title, etc. (You know, that is what your clients would type in Google, such as “dentist springfield”). Be sure your key pages have good meta descriptions. Put in alt and title for links and images.
Once you have those basics in place, GO LIVE!
A few extra tips . . .
- Write new articles consistently (See How to Optimize Blog Posts for Small Business Success)
- Images Are Key to More Traffic & Engagement.
- A website is not a one time event. You need monthly maintenance for the best results.
Also remember that it is not just the website that matters . . . do these things consistently (weekly or monthly, whatever makes sense for your business):
- Share on social media
- Email your people through Mailchimp or similar service
Want help? Reach me here.