Did you see that Google recently announced Mobile-First Indexing? (More details here.)
What does this mean?
Traditionally Google’s ranking systems looked at the desktop version of a page’s content to evaluate its relevance to the user.
Since most people searching are using mobile now, Google is starting to make the move to look at mobile first, not desktop.
What does this mean for you?
- If you are among the large percentage of small businesses that are not mobile friendly yet, it is time to fix that!
- If you have only done the minimum so far, it is time to optimize for mobile. Not sure what that means? Check out this nice mobile optimization overview.
- If you went the route of a separate mobile site that has less content and/or features than your desktop website, it is time to fix that.
In addition, here is an interesting piece bringing together recent mobile stats. What jumped out for me here . . .
- Remember, the tipping point for more mobile users then desktop users was back in early 2014.
- Horizontal screen use still dominates, but vertical screen use is increasing each year and is currently about 30%.
- A large percentage of people, over half, “multiscreen” for retail use, which means they use multiple devices at once and need to have a consistent experience across those devices.
- Conversion rates are lower via mobile – what can we do about that?
Are you serving these mobile people well?
First step if you haven’t already . . . Check here to see if your site is mobile-friendly.
In addition, there are some finer points to consider in deciding how you want to approach mobile for your business . . .
- What is your industry? – A restaurant will definitely benefit from mobile optimization, but it is maybe not so important for an accountant.
- Where are your clients? – If they are local, mobile optimization will probably benefit you more than if they are national.
- Who are your clients? – If they are young, they are mobile.
If your clients are mobile people, it is important they can find and use your website via mobile. Have you done all you can? More details here: Mobile & Small Business Websites.
Want help with mobile? Reach me here.