Here is a short animated story covering Online Marketing 101. Or an alternate title is How Martha Got Better Results with her Small Business Website. Wouldn’t it be great to rank better in search results and get more traffic and engagement? Here is how . . .
Meet Martha. Martha had a small business website, but she wasn’t getting the results she was hoping to get. Poor Martha.
Martha was willing to write something each month , because she knew it was good for her to keep current and also good to keep in touch with her people. Really at the heart of it, Martha just wanted to help her people.
And Martha wanted better results. She realized a powerful way to get there was to be more strategic about using her monthly content well and she did not want to spend a lot of her own time on this project. Martha was busy and she wanted to focus on her genius work.
What Martha needed was Jill. Jill took what Martha wrote and did some light editing if needed. She posted it on the website and tweaked it a bit to work well with Google. Jill also watched the analytics and did some keyword research so Martha had ideas about what to write and which topics would help the most. Jill also shared the blog posts to Martha’s social media accounts. Once a month, Jill also shared the content through the email newsletter. This way they reached Martha’s people where they were, no matter if it was the website, social media or right in their inbox.
Lastly, because Martha had a local business, Jill spent a bit of time each month improving things for local search and directories.
And then Martha started seeing the results she had been hoping to see. She was ranking better in search results. She was getting more traffic and engagement. She was getting contacted by more people. And Martha was happy. Hooray Martha!
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