The basic idea is to take your most popular content and create different formats from it.
This helps you reach more people.
It helps people with different learning styles.
And did you know they did an experiment at Buffer? They produced no new content for one month – instead they repurposed existing content. They had great results. Traffic only dipped a little bit and now they have some great new resources for people. These were the most successful:
- Create new email drip campaigns based on Buffer blog posts
- Update older blog posts with new information, graphics
- Create SlideShares
- Republish content to Medium
- Bundle tools posts into Product Hunt collections
Then we find that these are your 4 basic steps from a recent Moz Whiteboard Friday, Refurbishing Top Content. (And check out that Bemidji shirt! 🙂 ):
1) Find a piece of your best content.
2) Create different formats. If it is long, go short. If it is short, go long. Make slides. Make a video.
3) Publish on the big platforms with a call to action back to your website. For example . . .
- Put the slides on Slideshare
- Put the video on Youtube
- Put the ebook on Amazon
4) Check your analytics to learn what works best and adjust next time. Also, know that certain platforms tend to be better for different industries.
Slideshare, for example, does EXTREMELY well for the medical industry, while video platforms do well for car repair.” ~Britney Muller
Don’t forget to share the different versions via social media!
And remember, infographics tend to get the most shares.
- The Ultimate Guide to Repurposing Content: 12 Ways to Extend the Life of Every Article You Write
- Repurposing Content from Neil Patel
Need help with Repurposing Content? Let’s talk.