Recently, I was curious to see what infographics I could find on small business websites. I only found a couple current ones and they were on design principles and common mistakes. I also found a couple older ones from SCORE with stats and that sent me looking for fresh data. And voila, now we have a new infographic on small business websites with current data! (See down below for discussion and sources.)
Small Business Websites
Let’s be honest, things are pretty sad! Yodle found that 60% of small businesses are dissatisfied with their websites. Even worse, Clutch found that 46% of small businesses still do not have a website! And customers do use websites – one measure: 80% of people conducted online research for a major purchase (from Synchrony’s Major Purchase Consumer Study).
Yodle found that 68% of small businesses do not have a blog, however, blogging is the best SEO & content marketing strategy! And 70% of consumers prefer getting to know a company via articles rather than ads.
Even with Google making the big mobile change in April 2015, 40% of small businesses still haven’t done anything to be ready for mobile (Yodle). In addition, as Search Engine Land reports, as of May 2015, more searches are done via mobile than desktop. Also, 93% of people who use mobile to research go on to complete a purchase of a product or service (from the Mobile Path to Purchase study).
Local Search & Directories
Search Engine Watch reports that the top 5 results get 76% of the traffic and if you are not in the top 10 results, traffic drops by 95%. Also, people scan search results quickly – we only have 1.17 seconds to get their attention (reported by MarketingProfs.). Yet only 45% of small businesses said that they actively work on SEO (from Clutch).
Yodle found that 44% of small businesses don’t feel knowledgeable about email marketing, but Search Engine Journal reports that email marketing can yield 4,300% return on investment. (I know that seems crazy high, but even if your results aren’t quite that good, clearly email marketing can deliver good outcomes.)
Yodle found that 42% of small businesses don’t feel knowledgeable about social media and that 49% don’t feel they are getting results from social media, yet 75% of online Americans said product information found on social media influences their shopping behavior and enhances brand loyalty (from Inc).
It is not smooth sailing yet. We have a ways to go before small business websites are meeting customer needs.
Remember, a good website helps your people find you and helps them get to know you and trust you.
You also want related outreach such as social media, email and local directories to be part of your strategy in order to get good results.
What help making improvements? Reach me here.
P.S. If you do ecommerce, check out this infographic: 27 Ways to Motivate Shoppers who Research Online to Buy