These are all places I have seen actual small business owners go astray. Perhaps one of these is the source of your struggle!? I hate to see anyone flounder with their website when there is so much possibility. I hope something in these website tips helps you . . .
- Trying to do your website yourself is usually not a good plan. Chances are this is not your expertise, so you won’t get a good result on the website and you are taking your time away from your genius work.
- Realize that things on the interwebs evolve quickly. If you are feeling like you know what is going on, but your information is from 2 years ago, chances are things have changed a lot since then.
- You need good tools and providers such as a good host and a modern platform such as WordPress.
- Don’t be confusing. Multiple domains, names, addresses, phone numbers, etc. confuse both people and Google and you do not want that. Google won’t rank you well and you won’t get new clients.
- Don’t fall into the trap of thinking you are a special snowflake (such a great phrase from a former business coach!) This is usually a trap keeping you from doing what you really need to do. Sure, our businesses are not all the same. And yet, most of us want to reach more people and a website is an important part of that goal and it needs certain things to work well.
- Don’t become so focused on what you want for the website that you lose track of what is needed for your clients and for Google. Working with Google and serving your clients is the top priority!
- You really need to budget for your website and outreach ongoing. To really perform, a website needs monthly maintenance, a website makeover every year or two and supportive outreach such as social media and an email newsletter.
- Don’t abandon your website! Your website shouldn’t look like a ghost town. And you shouldn’t abandon your website for Facebook either.
Did you see yourself in any of these items? Want help improving your website? Reach me here.